Viareggio is a coastal town in Tuscany with a rich cultural heritage. It’s known for its sandy beaches, Art Nouveau architecture, and iconic Carnival. Viareggio is a seaside resort that attracts tourists who are looking for the ideal Tuscan summer holiday. Originally developed in the 19th century as a holiday spot for nobles, it remains one of Tuscany’s most stylish escapes. With a laid-back atmosphere and a strong local culture waiting to be discovered.
In this article, we will explore the top 10 things to do in Viareggio. From enjoying beach days and the scenic promenade to historic sites and culinary delights. Whether you’re planning a summer holiday or a cultural weekend getaway, you’ll find plenty of things to do in Viareggio.
The top 10 things to do in Viareggio
Viareggio has a diverse range of things to see and do. You can explore the seaside streets, the old town or learn about its history and Carnival traditions. Here are the top 10 things to do in Viareggio that highlight the very best of what this beautiful city has to offer:
1. Relax on Viareggio’s Beaches
Viareggio’s coastline stretches over 10 kilometres along the Tyrrhenian Sea. There is a mix of free public beaches, known as spiagge libere and private beach clubs, bagni. The private clubs usually include sunbeds, umbrellas, showers, and bars, with daily prices starting from around €25. Popular clubs like Bagno Maurizio and Bagno Flora are family-friendly and centrally located. You can enjoy water sports such as windsurfing, sailing, and paddleboarding from many of the public and private beaches as well.
2. Stroll Along Passeggiata Margherita
This palm-lined promenade dates back to the early 20th century and is the heart of Viareggio’s social life. The Passeggiata Margherita spans nearly 3 kilometres and has many Art Nouveau buildings, boutiques, gelaterias, and cafés. We recommend coming here for evening walks, people-watching, and sunset views over the sea.
3. Visit the Museo del Carnevale & Cittadella del Carnevale
The Cittadella del Carnevale is one of the most important things to do in Viareggio Italy. It is the creative centre for Viareggio’s world-famous Carnival. You can explore the Museo del Carnevale, showcasing the history of the annual event and offering a behind-the-scenes look at how the enormous papier-mâché floats are made.
Located on Via Santa Maria Goretti, it is open from Tuesday to Sunday from 3 PM to 7 PM in the summer and on weekends only in the winter season.
4. Explore Villa Puccini in Torre del Lago
Just 5 km south of Viareggio, Villa Puccini was the home of the famous composer Giacomo Puccini. The villa overlooks the Lake Massaciuccoli, and is now a museum housing Puccini’s personal items, manuscripts, and piano. It’s a must for opera lovers and offers insight into the composer’s creative world.
It’s located at Torre del Lago, and opening hours are from Tuesday – Sunday, 10 AM to 12:30 PM & 3 PM to 6 PM. Entrance costs around €8 per person.
5. Summer Puccini Festival
Held each summer, the Puccini Festival is Italy’s only open-air opera festival dedicated to a single composer. Performances take place in the Teatro del Gran Lago, which seats around 3,400 spectators and overlooks the lake.
6. Discover Art Nouveau Architecture & Villa Borbone
One of the best things to do in Viareggio is to explore the well-preserved Art Nouveau (Liberty) architecture. We suggest seeing the Villa Argentina, Gran Caffè Margherita, and the historic Villa Borbone.
7. Enjoy a Coffee Break at Gran Caffè Margherita
This iconic café is located along the Passeggiata. Try a cappuccino and a fresh sfoglia alla crema while soaking in the vintage charm and seafront views. It’s open daily from 7:30 AM to Midnight. This is an iconic café that continuously makes the list of things to do in Viareggio.
8. Explore Pineta di Ponente
Viareggio’s Pineta di Ponente is a large pine forest, offering the best escape from the busy beach crowds. It has well-maintained trails, playgrounds, bike rental shops, and picnic areas. It’s ideal for families and joggers, and it consistently is included on the list of the top 10 things to do in Viareggio. On weekends, local markets and small amusement rides are set up near the park, making it the perfect morning plan.
9. Discover the Torre Matilde & Historic Canals
Built in the 16th century by the Republic of Lucca, Torre Matilde is Viareggio’s oldest building. Surrounding the tower are the town’s oldest canals, which are still used by small fishing boats. The area has been nicknamed “Little Venice” and is the ideal location for a scenic walk.
10. Shop & Sample Local Cuisine on Via Mazzini
Viareggio’s Via Mazzini is full of boutique stores, artisan workshops, and local food vendors. Stop by a bakery to try bomboloni, a sugar-dusted doughnut filled with custard or chocolate. You can even find it being sold warm from street vendors. In the summer, market stalls pop up selling handmade jewellery, leather goods, and local Tuscan treats. Perfect for souvenirs!
Alternative activities and day trips from Viareggio
If you’re looking to explore beyond Viareggio, there are many day trips and alternative experiences to enjoy. Head to Pietrasanta, just 15 minutes away by train, to discover a charming town known for its art galleries, marble studios, and historic piazzas. If you are a nature lover, then we suggest going to the Apuan Alps for scenic hiking with panoramic views over the coast. Another great option is to visit Lucca, a beautifully preserved medieval walled city filled with Renaissance architecture, bike-friendly streets, and excellent local cuisine.
Visit Tuscany and discover all the things to do in Viareggio
Beaches, rich cultural attractions, and timeless charm, Viareggio stands out as one of Tuscany’s most exciting seaside destinations.
To ensure the most comfortable stay, book your accommodations with Lucca Apartments and Villas. Our handpicked rentals provide the perfect base, whether visiting for Carnival, a beach escape, or a cultural getaway.
Browse our collection of holiday rentals and discover exceptional locations in and around Viareggio.
